所有的公司,从大型的跨国巨头到刚起步的小公司,都面临一个共同的挑战,那就是企业应该如何发展,才能提高收入以及股票的价值。然而,大多数情况下,它们都觉得可持续成长难以实现,这是因为他们逐渐变得不愿意承担风险,从而选择安全系数更高的升级性产品和服务,而不是创新和突破。以上发现来自沃顿商学院一位市场营销学教授的一项研究。 All companies, from large multinational giants to start-ups, face a common challenge of how businesses should grow to increase revenues and stock value. However, in most cases, they feel that sustainable growth is hard to come by because they are becoming reluctant to take the risk and instead choose to upgrade products and services with higher safety coefficients than innovations and breakthroughs. The above findings came from a Wharton marketing professor.