我国实行社会主义市场经济后,会有更多的外国产品向国内市场渗透,也将有更多的产品进入国际市场。企业的产品能否在国内、国际市场上被消费者所接受,取决于众多的制约因素,产品质量是其中的关键因素之一。在新的形势下,企业应怎样更新和确立与市场经济体制相适应的产品质量观?,如何应用产品质量因素参与激烈的市场竞争?本文试图从市场营销学的角度针对这些问题进行粗浅的探讨。 After China implements a socialist market economy, more foreign products will penetrate the domestic market and more products will enter the international market. Whether the company’s products can be accepted by consumers in the domestic and international markets depends on numerous constraints. Product quality is one of the key factors. Under the new situation, how should companies update and establish a product quality concept that is compatible with the market economic system? How to apply product quality factors to participate in fierce market competition? This article attempts to explore these issues from the perspective of marketing science. .