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在森博公关集团的宣传册封面,“回归营销原点”六个银色字体赫然印在深蓝色封皮上,这标志着它成为国内首个将“公关驱动营销”理念写入企业宗旨的公关公司。公关的价值是什么?效果如何评价?当前尚未建立科学完善的评价体系。但如果以营销作为公关目标,那么森博这一理念的提出,无疑将为公关效果评估工作带来实质性的推动。近日,《国际公关》记者采访了森博公关总裁于林义,并就相关问题进行了深入了解。
On the cover of Senbo PR Group's brochure, “Return to Marketing Origin” six silver fonts impressively printed on a dark blue envelope, which marks it as the first company in China to incorporate the concept of “PR marketing” into its corporate philosophy PR firm. What is the value of public relations? How to evaluate the effect? At present, we have not yet established a scientific and perfect evaluation system. However, if marketing is the target of public relations, the proposal of Senbo will undoubtedly bring a substantive impetus to the PR evaluation. Recently, the “PR” reporter interviewed Mori Mori Public Relations President Yu Linyi, and conducted in-depth understanding of the relevant issues.