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本文主要以旅游目的地电子商务网路的构建体系作为出发点,从增强产品消费的适应性、提高整体营销水平两方面探讨了旅游目的地电子商务网络的营销创新,以期为促进旅游产业的长远健康发展提供了一些参考和意见。
Based on the construction system of e-commerce network of tourist destination, this paper discusses the marketing innovation of e-commerce network of tourist destination from the aspects of enhancing the adaptability of product consumption and raising the overall marketing level, in order to promote the long-term health of tourism industry Development provides some reference and advice.