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据不完全统计,目前我国有8万多家兽药经销商,他们上联兽药生产厂家,下接养殖终端客户,是兽药经营行业中一支不可或缺的重要力量。曾几何时,兽药经销商群体风光无限。兽药生产厂家“求着”他们,在散户遍天下的养殖时代,兽药生产厂家无力广布营销网络,无法实现产品直供,只能借助于兽药经销商无可比拟的地利和人脉优势,进行兽药的分销;二级零售商或终端养殖户“盼着”他们,在兽药营销渠道不发达、市场信息不对称的行业背景下,零售商或养殖户无法直接获取最全、最新、最有效的兽药产品和兽医技术,只能寄希望于散布各
According to incomplete statistics, there are over 80,000 veterinary drug dealers in China at present, and they are connected with the veterinary drug manufacturer and then with the breeding end customers. Therefore, they are an indispensable and important force in veterinary drug business. Once upon a time, the veterans dealer group scenery. Veterinary drug manufacturers “seeking ” They, in the retail era of aquaculture around the world, veterinary drug manufacturers inability to expand the marketing network, unable to achieve direct supply of products, can only rely on veterinary drug dealer incomparable geographical advantages and personal connections, Retailers or terminal farmers “looking forward to ” them, veterinary drug marketing channels in the underdeveloped, market information asymmetry in the context of the industry, retailers or farmers can not directly access the most complete, up-to-date, The most effective veterinary products and veterinary technology, can only hope that the spread of each