移动互联网的发展使博物馆发生变革,博物馆的潜在线上观众远超传统受众。更为可贵的是博物馆体验也从接受单向、说教式的讲解变为对话式、参与式的内容塑造。游客成为博物馆的管理者、创造者、解说员和形象大使,享受全新体验的同时也为这种体验方式的发展做出贡献。在这场变革之中,手机是一个关键的推动力,使博物馆在可利用性和相关性方面具有更高的质量、可量化评估性和可持续性。 The evolution of the mobile Internet revolutionizes museums, with the museum’s potential online audience far exceeding the traditional audience. More valuable is the museum experience from the acceptance of one-way, preaching interpretation into interactive, participatory content shaping. Visitors become managers, creators, commentators and image ambassadors of museums, enjoying new experiences as well as contributing to the development of this experience. In this transformation, cell phones are a key enabler for museums of higher quality, quantifiable evaluability and sustainability in terms of availability and relevance.