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文化在当今世界已经上升为主导全球秩序的重要力量。但是中国文化的吸引力不及美国的1/10,因此我们需要及时调整语言文化传播策略,构建中西文化共通的意义空间;根据中国文化传播的目标建构传播者的信源可信度的评价标准;分析中国文化移植到异文化语境后的进展情况,在与“他者”的对话中重新认识中国文化。
Culture has risen in today’s world as an important force that dominates the global order. However, the attractiveness of Chinese culture is less than 1/10 that of the United States. Therefore, we need to adjust the strategy of language and culture communication in time and construct a common sense space for Chinese and Western cultures. According to the goal of Chinese cultural communication, we construct the evaluation criteria of the communicator’s credibility. Analyze the progress of Chinese culture after transplanting into different cultural contexts, and re-understand Chinese culture in dialogue with “the Other.”