论文部分内容阅读
要数广告大奖,法国康城国际广告奖(Cannes Award)和美国金帆奖(Clio Award)均有口皆碑。而广告促销活动之最高荣誉,则非美国促销广告协会主办的雷芝促销大奖(ReggieAward)莫属。(图1)雷芝促销奖迄今已有十三年历史。每年选出十个最优秀的广告促销个案,作为业内典范,评选的条件为概念之原创性、制作技巧、达成促销目标、并建立该品牌的价值。荣获本年最高荣誉雷芝超级奖为:宝马汽车与美高梅联合影
To win a number of advertising awards, the French Cannes Award and the Clio Award are both legendary. The top honors of advertising and promotion activities are none other than the Reggie Awards sponsored by the non-US Promotional Advertising Association. (Figure 1) The Rechi Promotion Prize has been used for 13 years. Each year, ten of the most outstanding advertising promotions are selected as examples in the industry. The criteria for selection are the originality of the concept, production techniques, achievement of promotional goals, and the establishment of the brand’s value. Received the highest honor this year in the Regal Super Award: BMW and MGM