市场营销学是经济管理类学生的专业基础课程,在授课过程中,不仅要教授学生理论知识,更有教会学生融入现实经济管理活动中,为了激发学生的学习兴趣,提升学生的实践动手能力,本文探讨了在课堂教学中引入开源数据挖掘软件WEKA的教学方法,并给出了实训教学实例,对提升市场营销学课程的实训质量进行了有益的尝试,课堂效果良好。 Marketing is a professional basic course for students majoring in economics and management. During the course of lecturing, not only students ’theoretical knowledge should be taught, but also the students should be taught in the real economic management activities. In order to arouse students’ interest in learning and enhance their practical ability, This article discusses the teaching method of introducing WEKA, an open source data mining software, into the classroom teaching. The examples of practical teaching are given, and some beneficial attempts are made to improve the training quality of the marketing course.