进入20世纪90年代后期以来,在零售领域,出现了零售企业间无序竞争行为和前所未有的复杂的竞争态势以及低效的市场竞争效果。一方面,市场激烈竞争未能像人们所期望的那样促进企业技术进步、效率提高、优势企业成长壮大和产业组织结构的改善,而是出现了长期的供过于求、价格持续下跌、大批国有大中型零售企业微利甚至亏损的情况。 Since the late 1990s, there has been a disorderly competition among retailers and an unprecedented complex competitive situation in the retail field, as well as inefficient market competition. On the one hand, the fierce competition in the market failed to promote the technological progress and efficiency of enterprises, the growth of superior enterprises and the improvement of industrial organization structure as expected. Instead, the long-term oversupply, the continuous decline in prices, the large number of state-owned large and medium-sized retail Profits or losses of enterprises even the situation.