杰记水果作为常州乃至苏南地区较为著名的水果连锁超市,其品牌形象、产品开发和服务已然陈旧,要对其品牌形象视觉元素进行深的创新演化设计,才能不断壮大发展,从而开拓新的市场,提升品牌影响力,最终成为常州乃至苏南地区零售行业的标杆。 As a famous fruit supermarket chain in Changzhou and even in southern Jiangsu, Jieji Fruit is already outdated in terms of its brand image, product development and service. To deeply innovate and design the visual elements of its brand image, Jieji Fruit can open up new Market, enhance the brand influence, and eventually become the benchmark for the retail industry in Changzhou and even the southern region.