“文化研究学派”开创了文化、媒介文化研究的一代新风,为学界研究提供了一种崭新的学术视野和研究范式。本文分析了“英国文化研究学派”的跨学科研究视野、对“大众”与“大众文化”的研究立场、研究方法与研究特色,认为该学派具有跨学科、多学科的广阔视野,以及对“大众”、“大众”文化更为折衷、平衡的研究视角,对电视文化研究提供了民族志、符号学等新的研究视角与研究方法,以及关注社会现实的研究特色,其研究对于中国电视研究具有重要的启发意义。 “Cultural Studies School ” created a new generation of culture, media and cultural studies for the academic research provides a new academic vision and research paradigm. This paper analyzes the interdisciplinary field of vision of “British Culture Research School”, the research standpoints, research methods and research characteristics of “mass ” and “mass culture ”, and holds that the school has interdisciplinary and multidisciplinary Wide field of vision, and a more eclectic and balanced research perspective on “mass ” and “mass ” culture, provided new research perspectives and research methods on ethnography and semiotics for television cultural studies, and paid attention to social reality The research characteristics of this study have important enlightenment significance for the study of Chinese TV.