对农电视栏目对新农村建设意义重大,近年国家大力支持农村发展,各省也都积极创办并创新对农栏目,但我国的对农电视栏目仍存在不能满足受众需求,传播效果不佳的问题。本文对河南电视台新农村频道《村长开汇》的传播效果进行了定量和定性分析,以期找出其在传播中的优点和不足,并分析原因,最终对该栏目所存在的问题提出针对性的建议,为提高其传播效果提供参考。 The columns of rural TV are of great significance to the construction of new countryside. In recent years, the state has vigorously supported the development of rural areas. All provinces have also actively started and innovated their programs on agriculture. However, there are still some problems that can not be satisfied with the needs of audiences and the communication effect is poor. This article carries on the quantitative and the qualitative analysis to the communication effect of the village chief open remittance of the new rural channel of Henan TV station, in order to find out its advantages and disadvantages in the dissemination, and analyzes the reason, finally puts forward the pertinence to the question existing in this section Suggestions to improve its dissemination of the effect of reference.