历史:从舶来品到本土化 1997年,当中国IT企业还在拼命宣传自己PC产品的时候,IBM已开始在全球大张旗鼓地宣传它的e-bustness(那时国内巳经有文章介绍在美国兴起的e-commerce),在中国的IT专业报纸、大众电视台和大众报刊上提出了自己的概念。一时间中国大地电子商务的热潮逐渐兴起——舆论先行,行动随后,有关电子商务的网站,或者号称电子商务的企业层出不穷。如果说1998年还是电子商务萌芽期的话,到1999年,电子商务已经变得实实在在了,到1999年下半年,从事电子商务的网站已经在100家以上,一些知名ICP无一例外地宣称自己开始从事电子 History: From Incoming Goods to Localization In 1997, while Chinese IT companies were still desperately advertising their PC products, IBM has begun to promote its e-bustness all over the world with great publicity in the United States e-commerce), put forward its own concept in China’s IT professional newspapers, mass TV and mass media. For a time, the upsurge of e-commerce in China’s earth has been gradually emerging - the public opinion first came into being, and afterwards, the websites related to e-commerce or the enterprises known as e-commerce emerged one after another. If 1998 is still the e-commerce infancy, by 1999, e-commerce has become real, and by the second half of 1999, e-commerce sites have been in more than 100, some well-known ICP without exception, declared I started to engage in electronics