品牌视觉形象可以说是视觉艺术中的一种重要的现代符号语言表现,一个良好的视觉品牌形象,可以创造品牌竞争优势,包括企业的文化特征、经营内容、产品的特点以至企业精神。品牌视觉形象必须通过整体的视觉系统,尤其是具有强烈冲击力的视觉符号,将具体可见的视觉形象与内蕴特征的抽象概念融为一体,以传达企业情报信息,达成与受众群体的有效沟通,以促进产品的销售,提升品牌知名度,创造品牌的印象价值。目前,电视已 Brand visual image can be said that visual arts is an important modern symbolic language performance, a good visual brand image, you can create a brand competitive advantage, including the cultural characteristics of enterprises, business content, product features and entrepreneurial spirit. Brand visual image must be through the overall visual system, especially with a strong impact on the visual symbols, the visual image of the specific visible and intrinsic features of the abstract concept of integration to convey corporate intelligence information to achieve effective communication with the audience , To promote product sales, enhance brand awareness, and create the brand’s value of the impression. Currently, the television has been