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随着大众文化时代的到来,以影视文化产品为主要表现形式的大众文化已经渗透到了人们日常生活之中。但影视文化产品中存在着浅薄化与低俗化并存、格调低下、电视节目千篇一律、集“抄、滥、空、假、俗、贵、霸”七大乱象于一体、过度娱乐、恶意炒作、“抄袭门”丑闻频发、肆意篡改经典文学作品、无视文化传承、戏说历史等低俗化现象,而提升全民族的文化修养是抵制低俗文化之风的根本所在;运用“看不见”与“看得见”两只手共同管理影视文化市场是抵制低俗文化的有效方法 ;影视文化产品的创新是抵制低俗文化的重要途径。
With the advent of popular culture era, mass culture based on film and television products has infiltrated the daily life of people. However, the existence of television and cultural products of superficial and vulgar coexist, low style, stereotyped television programs, set “copy, abuse, air, fake, vulgar, expensive ” seven chaos in one, over entertainment, malicious speculation “Plagiarism ” scandal frequently, wantonly tampering with classic literature, ignoring the vulgar phenomenon such as cultural heritage, jokingly history, and enhance the culture of the whole nation is the fundamental resistance to the vulgar culture of the wind; use “invisible ”And “ can see ”The two hands together to manage film and television culture market is an effective way to resist vulgar culture; film and television cultural product innovation is an important way to resist vulgar culture.