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从1993年1月1日起,全国各主要广告传播媒体纷纷大幅度提价,中央电视台黄金时段每15秒广告费高达1.9～2.1万元;《人民日报》整版广告费由15万元增至20万元;各地电视台、广播、报纸等媒介也不甘沉默,急起直追。据悉,全国98%以上的报纸广告均已提价,上扬幅度达20～30%。1993年1月25日,上海《文汇报》国内首次在头版整版为杭州“西泠”空调机做广告,收费90万元。《文汇报》这一举动引起了海内外新闻界、广告界的广泛关注。随后2月8日,上海《解放日报》也以头版整版刊出广告。对于能否在头版整版做广告.有关方面、新闻界、广告界看法不一。
Since January 1, 1993, all major advertising media in the country have significantly increased their prices. CCTV’s prime time is as high as 1.9 to 21,000 yuan per 15 seconds; the People’s Daily’s full-page advertising fee is increased by 150,000 yuan. To 200,000 yuan; local television stations, radio, newspapers and other media are unwilling to silence, rushed to catch up. It is reported that more than 98% of newspaper advertisements in the country have increased their prices by 20-30%. On January 25, 1993, the Shanghai “Wenwei Po” first advertised the Hangzhou Xixi Air Conditioner on the front page for a total of 900,000 yuan. This move by Wen Wei Po has attracted widespread attention from the press and advertising circles at home and abroad. Then on February 8th, the Shanghai Liberation Daily also published advertisements on the front page. Candidates, journalists, and the advertising community have different views on whether or not to advertise on the front page.