作者签售已经成为当今图书营销的一种主要方式之一,尤其是文学类、传记类、经管类图书的作者签售,更是形式多样,异彩纷呈,促销效果显著。相对来讲,大众生活类图书的作者签售并不多,但随着图书市场整体销售方式的变化,以及大 Author’s signature has become one of the main ways of marketing books nowadays. Especially the literary, biographical and authoritative books of the authoritative books are more diversified and more colorful with obvious promotion effects. Relatively speaking, the author of the public life book signings is not much, but with the book market as a whole sales changes, as well as large