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在自媒体主导的社会舆论评价体系中,企业对商情的把握,实际上直接反映了涉事主体的情商。而所谓的情商,直接作用于企业的危机公关行为,影响舆情的整体走势。从近期支付宝“圈子”风波的演化路径来看,无论是企业刻意为之,还是无心之举,读懂用户诉求,才是发展王道。一、“支付宝‘圈子’风波”舆情演化路径1.勾起好奇心去年11月24日,支付宝的最新版本面向部分用户开始测试“圈子”产品。在这款网络社区
In self-media-led evaluation system of public opinion, the firm’s grasp of business conditions, in fact, directly reflects the subject’s emotional intelligence. The so-called emotional intelligence, a direct impact on corporate crisis public relations behavior, affecting the overall trend of public opinion. From the recent Alipay “Circle ” storm evolution path, whether it is deliberately business or unwilling move, read the user appeal, is the development of the king. One, “Alipay circle ” storm “The evolution of public opinion path 1. Arouse curiosity November 24 last year, the latest version of Alipay for some users began to test ” Circle "product. In this online community