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一、目标市场:关注老年人需求不仅是中华民族的传统美德,也为企业在市场经济条件下不断发展创造了新的商机。人口老龄化使老年人市场需求越来越旺盛。调查结果显示,55-75岁年龄段的老年人具有较明显的旅游消费倾向,其中与子女同住,且身体状况较好的老年人旅游的愿望更强;;亲朋结伴、随旅行社出游是老年人旅游的主要方式;他人介绍、电视广告是老年人获取旅游信息的主要途径;休闲娱乐、亲朋邀约、散心是老年人旅游的主要目的。
I. Target Market: Focusing on the needs of the elderly is not only the traditional virtue of the Chinese nation, but also creates new business opportunities for the continuous development of enterprises under market economy. The aging population makes the market demand for the elderly more and more prosperous. The survey results show that the elderly aged 55-75 have a more obvious tendency to travel and the elderly who live with their children and have better physical conditions are more likely to travel. The main way people travel; others introduced, television advertising is the elderly access to the main means of tourism; leisure and entertainment, friends and relatives, ease the main purpose of tourism for the elderly.