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随着近年来国内百货零售行业竞争的不断激烈与加剧,以及外资全球连锁流通企业的大量涌入,在世纪之交流通业更是进入了新一轮的物竞天择、适者生存的阶段。业态的细分化更是成为百货零售企业能否立足于变革大潮中的关键所在。进入90年代以来,国内许多大型零售商业企业正在逐渐地向集购物、休闲、餐饮、娱乐于一体的购物中心(SC)方向发展与转向,事实证明它是一种适应当今零售企业发展潮流的一种业态,同时也说明它是一种极具发展潜力的业态。所谓购物中心(SHOPPING
With the continuous fierce competition in the domestic department store retail industry in recent years and the influx of foreign-funded global chain circulation enterprises, the exchange of business in the century has entered a new round of natural selection and survival of the fittest . Segmentation of the format is to become a department store retailer can be based on the key to the tide of change. Since the 1990s, many large-scale retail enterprises in China are gradually moving toward a shopping center (SC) integrating shopping, leisure, dining and entertainment. As a result, it has proved to be one of the most suitable for the development trend of today’s retail enterprises Kinds of formats, but also shows that it is a great potential for development. The so - called shopping center (SHOPPING