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作为海南省独具特色的旅游产业发展方式,休闲农业已经成为海南国际旅游岛建设最重要的一环。海南岛优良的自然环境以及极具地域特色的人文景观,为休闲农业及旅游产品提供了良好的发展土壤。本文在研究了近年来休闲农业发展现状的基础上,以澄迈福山咖啡文化风情镇等三个休闲农业项目为研究对象,提出休闲农业产业建设应该避免同质化的倾向,以文化为核心打造各具特色的休闲农业与旅游产品。在整合省内现有旅游资源的基础上,增强品牌竞争力与文化感染力双向联动,塑造休闲农业现代化的海南印象。
As a unique way of tourism development in Hainan Province, leisure agriculture has become the most important part of the construction of Hainan International Tourism Island. Hainan Island excellent natural environment and the geographical characteristics of the cultural landscape, for the leisure agriculture and tourism products provide a good soil for development. Based on the researches on the status quo of leisure agriculture in recent years, taking the three leisure agriculture projects such as Chengmaifu Mountain Coffee Culture Town as the research object, this paper puts forward that the leisure agriculture industry should avoid the tendency of homogenization and take culture as the core Unique leisure agriculture and tourism products. On the basis of integrating the existing tourism resources in the province, we will enhance the two-way linkage between brand competitiveness and cultural contagion and create an impression of Hainan’s modernization of leisure agriculture.