论文部分内容阅读
健康类电视节目跟随着商业化养生活动风起云涌,其中有长寿节目如《健康之路》,从1996年开播至今仍在中央电视台科教频道屹立,也有相反的情况,浙江卫视斥重金买下美国健康类脱口秀节目《奥兹医生》的版权后开播的节目《健康最重要》在播出短短两个多月后就以停播收场。同时间吸引人们注意的还有湖南卫视的《百科全说》,却也经历各种风波多次改版,在播出两年后停播。直观来说,观众的接受和收视率的保证是节目继续播下去的理由,为了保障节目生存
Health television programs follow the commercial health activities surging, including longevity programs such as “Healthy Road”, from 1996 broadcast still stands CCTV science and education channel, there are the opposite situation, Zhejiang TV denounced the purchase of the United States Health category The program “Health is Most Important,” which was launched after the rights to the talk show “Oz,” ended shortly after being broadcast for more than two months. In the meantime, Hunan Satellite TV’s “Encyclopedic Theory” attracted people’s attention. However, it also experienced many kinds of controversy on many occasions and stopped broadcasting after two years of broadcasting. Intuitively, the audience’s acceptance and ratings guarantee is the reason the show continues to sow, in order to protect the program’s survival