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高职院校进行《公共关系实务》课程教学改革的探索与实践,目的是为了提高学生的职业能力。指出《公共关系实务》教学过程中存在的种种弊端,阐述基于职业能力培养的高职《公共关系实务》课程教学改革的理念与思路,重构《公共关系实务》课程设计、内容体系及考核方式,采用工学交替、项目导向、任务驱动的教学模式,优化教学过程组织,《公共关系实务》教学改革取得了明显的效果。
The exploration and practice of teaching reform in the course of “public relation practice” in higher vocational colleges with the purpose of improving students’ vocational ability. It points out the defects in the teaching of “public relations practice”, expounds the ideas and train of thought of the teaching reform of “public relations practice” in higher vocational colleges based on the training of professional competence, and rebuilds the curriculum design, content system and assessment method of “public relations practice” , Adopting the combination of engineering and education, project orientation and task-driven teaching, and optimizing the teaching process organization, the teaching reform of “public relations practice” has achieved remarkable results.