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08年初夏,与广告没有半毛钱关系、新闻学专业的我,机缘巧合误打误撞地进入了全国性广告业行业组织。原因只有一个——单位离家近,这对于家在北京郊区又渴望在市区工作的我,是一个两全选择。于是,开始像经人介绍对象一样,开始与广告“结缘”。既然生米下锅已成熟饭,那就努力培养人造感情吧!既然已置身如此高大上的平台,就充分享受巨人肩膀上的清风徐来一览众山吧!不出我料,梦幻果真够丰乳肥臀,现实骨感到肉疼。从零开始,从简单重复的劳动开始,从一个个作品征集电话开始,从一个个奖项运营方案开始,我慢慢潜心入境,但却始终是站在井底蹲在圈外例行公事地闭门造车的状态。在整个略显“浮幻”的土壤和大环境中,让我爱上广告,真的很难,难于上青天。
In the early summer of 2008, there was not a half-dimentional relationship with advertising. I, a journalism major, got into a national advertising industry organization by chance. There is only one reason - the unit is close to home, which is a good choice for my family who are eager to work in the urban area on the outskirts of Beijing. So, like the introduction of objects by the same people, began with the ad “fate ”. Since raw rice has been cooked rice pot, then try to cultivate artificial feelings bar! Since it has been placed on such a tall platform, to fully enjoy the giants breeze on the shoulders of Xu to the mountains it! No surprises, really fantastic enough Breast fat buttocks, the reality of bone pain. Starting from scratch, starting from a simple and repetitive work, starting from a phone call for solo work, I began to concentrate on entering the country from one award-winning program. However, I was always standing behind the wheel in a routine manner. . Throughout the slightly “floating” soil and the environment, let me fall in love with the ad, really hard, difficult to go sky.