在报业市场有一个惟一不变的定律 ,即一切皆变。社会信息需求在不断地变换内容 ,报纸的“卖点”在不断地转移方向 ,广告客户在不断地更新换代 ,更重要的是读者群在不断地分化组合。一般来说 ,构成报业市场的要素主要有两方面 ,一方面是报纸生产者 ,另一方面当然是报纸的消费方 There is a single and unchanging law in the newspaper market where everything changes. Social information needs constantly changing content, the newspaper’s “selling point” in the continuous transfer of direction, advertisers are constantly upgrading, more importantly, readers are constantly differentiated portfolio. In general, the elements that make up the newspaper market are mainly two aspects, one is the newspaper producer and the other is the newspaper consumer