结合两届厦门国际游艇帆船展览会项目的沟通管理实践,在分析展览活动项目沟通管理特点、介绍沟通管理主要做法的基础上,就做好大型展览活动项目协调、提升项目管理水平提出几点对策,为今后大型展览活动项目管理提供参考。 Combining the communication and management practices of the two Xiamen International Yacht Sailing Fair Projects, on the basis of analyzing the communication management features of the exhibition activities and introducing the main methods of communication and management, several suggestions were made on how to coordinate large-scale exhibition activities and improve the project management level. , to provide reference for future large-scale exhibition event project management.