企业通过参展营销,能低成本高效率地对企业与产品进行宣传与销售。贵阳房地产企业如何把握好参展策略与技巧,运用展会平台提升企业和品牌形象,实现销售目的?本文根据作者多次组展与参展的经验,提出相关的对策与建议。 Enterprises through participating marketing, low-cost and efficient corporate and product promotion and sales. Guiyang how to grasp the real estate exhibitors strategy and skills, the use of exhibition platform to enhance corporate and brand image, to achieve the purpose of sales? This article based on the author’s experience in organizing and exhibiting many times, put forward relevant countermeasures and suggestions.