网络新闻媒体是以网络为核心的媒体,它是继广播、电视、报纸之后的“第四媒体”。对于网络新闻媒体而言,既有一定的优势,也存在一定的劣势,其中最突出的就是伦理失范,网络新闻媒体所面临的伦理困境也日渐显现。在这个快速发展的社会里,网络新闻媒体要想更好地引导社会舆论,获得更好的发展,就必须坚守职业道德底线,协调好市场与伦理之间的关系。本文就网络新闻媒体伦理困境及对策进行了相关的分析。 Network news media is a network-centric media, which is the “fourth media” after radio, television and newspapers. For the network news media, it has both certain advantages and certain disadvantages. The most prominent one is the ethics anomie, and the ethical predicament faced by the network news media is also increasingly apparent. In this rapidly developing society, if the network news media wants to guide social public opinion better and obtain better development, it must stick to the bottom line of professional ethics and coordinate the relationship between market and ethics. This article analyzes the ethical dilemma and countermeasures of internet news media.