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2015年,国内旅游业发生了多起由巨头发起的并购或战略投资,涉及投资规模相比2014年增长了2.4倍。庞大的投融资规模背后是众多像万达、腾讯、百度、海航、复星、众信这样的巨头。2016年,巨头们将会在2015年的基础上继续加码旅游业投资并购,其中,中国国旅与港中旅的合并重组将在一定程度构建新的旅游生态圈,加速其完善产业链。
In 2015, there were a number of mergers and acquisitions or strategic investments initiated by giants in the domestic tourism industry, involving 2.4 times the investment scale compared with 2014. Behind the huge scale of investment and financing are many such as Wanda, Tencent, Baidu, HNA, Fosun, UTS such a giant. In 2016, the giants will continue to overweight tourism investment and mergers and acquisitions on the basis of 2015. Among them, the merger and reorganization of China International Travel Service (CITS) and Hong Kong China Travel Service (CITS) will build a new tourism ecosystem to a certain extent and speed up the improvement of its industrial chain.