天津拖拉机制造厂的外贸出口工作已经有了十几年的时间,近年来有了较明显提高,特别是94年出口创汇460万美元,连续三年创汇200万美元以上,取得外贸出口经营权。我厂的拖拉机与国际市场相比,价格是低廉的,成本也不是很高,质量基本满足用户的需要,而国际拖拉机市场非常辽阔,基本上没有类似于一般消费品的市场饱和方面的问题。那么,为什么我们的外销量一直上不去呢?除了产品的宣传工作不够以外,还有什么制约 The export of Tianjin Tractor Manufacturing Factory has been more than ten years. In recent years, it has obviously improved. In particular, 94 million U.S. dollars of foreign exchange earned through exports in 1994, and foreign exchange earned more than 2 million U.S. dollars for three consecutive years, and it has obtained foreign trade export operation rights. Compared with the international market, our tractors are cheaper and the cost is not very high. The quality basically meets the needs of users, and the international tractor market is very vast. There is basically no problem of market saturation similar to the general consumer goods. So, why are we still failing to sell foreign sales? Apart from the lack of product promotion work, what else are there?