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随着社会的不断进步和我国电视传媒业改革的不断深入越来越多的受众对节目的形式和内容提出了更高的要求,各类型频道的大量开播,电视媒体的竞争日益加剧,更加重了地方电视台的生存压力,为了突破这种困局,一些地方电视台纷纷在节目的个性化、本土化、分众化方面进行改造。方言新闻应运而生,本文就方言播报新闻这种现象的产生和发展进行浅议。
With the continuous social progress and deepening reform of China’s television media industry, more and more audiences put forward higher requirements on the format and content of programs. With the mass launch of various types of channels, the competition in the television media has been aggravated and intensified Surviving the pressure of local television stations, in order to break through this predicament, some local television stations have programs in the individual, localization, decentralization aspects of transformation. Dialect news came into being, this article on the dialect broadcast the emergence and development of this phenomenon.