随着我国旅游业的发展,旅游景区过度商业化现象也越来越严重,其不仅威胁到了当地旅游景区的可持续性发展,还给旅游行业带来了不好的影响。鉴于此,本文分析了旅游景区开发商业化的原因,介绍了旅游景区开发过度商业化的一些表现以及旅游景区过度商业化的危害,并提出了一些旅游景区开发的优化对策,希望可以为旅游景区开发过度商业化问题的解决提供一些参考。 With the development of China’s tourism industry, over-commercialization of tourist attractions is also becoming more and more serious. It not only threatens the sustainable development of tourist attractions in the region, but also brings bad influence to the tourism industry. In view of this, this paper analyzes the reasons for the commercialization of tourism scenic spot development, introduces some manifestations of over-commercialization of tourist scenic spot development and the dangers of over-commercialization of tourism scenic spots, and puts forward some optimized countermeasures for the development of scenic tourist spots. Provide some reference for solving the problem of over-commercialization.