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中国的IPTV产业,在经历了04年的萌芽,05年的博弈,06年的曲折,07年的破冰后,已经到了一个产业的十字路口。2008年,将是IPTV发展的拐点之年。随着通信行业的重构、广电数字电视行业的推进以及互联网内容的电视化趋势,这些都将对IPTV产业的发展形成了压力和多元化竞争。如果2008,在奥运这一难得的契机下,IPTV再不能在政策、市场、规模上取得突破性的进展,那么未来的发展将岌岌可危。
China’s IPTV industry, having experienced the sprout of 2004, the game of 2005, the twists and turns of 2006 and the ice-breaking in 2007, has reached the crossroads of an industry. In 2008, it will be the turning point for the development of IPTV. With the restructuring of the telecommunications industry, the advancement of the digital television broadcasting industry and the trend towards the televisionization of Internet content, these will create pressure and diversified competition for the development of the IPTV industry. If 2008, under the rare opportunity of Olympic Games, IPTV can no longer make breakthroughs in policy, market and scale, then its future development will be in jeopardy.