广告市场正上演着细分化的竞争。广告主曾一度使用大众媒体来争夺消费群,但是到今天他们开始细分市场,有朝一日,不同的广告将拥有各自对应的消费群体。广告主在权衡广告投资回报方面变得更加精明。为了获得消费群,增加利润,广告主想尽办法迅速从一种媒体转向另一种媒体。另一方 The advertising market is staging a fragmented competition. Advertisers once used the mass media to compete for consumer groups, but by today they have begun to segment the market, and one day, different ads will have their own corresponding consumer groups. Advertisers have become more sophisticated in balancing the return on advertising investment. In order to gain consumer base and increase profits, advertisers have tried every means to quickly move from one medium to another. The other party