城市户外广告规划设计探议

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城市户外广告是城市景观的重要组成部分,它是由城市自然及人文诸元素共同构成的城市综合景观,即可视化形式信息的总和。城市户外广告规划设计是一门新兴的综合艺术,亟待深入研究。本文分析了国内某些城市户外广告规划的现状,并提出了规划设计方面的建议和方法。一、城市户外广 City outdoor advertising is an important part of urban landscape, which is composed of urban natural and humanistic elements of the city integrated landscape, that is, the sum of visual form information. Urban outdoor advertising planning and design is an emerging integrated art, which needs further study. This paper analyzes the status quo of outdoor advertising planning in some cities in China and puts forward suggestions and methods in planning and design. First, the city outdoor wide
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