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以顾客为视角的市场细分是营销活动的起点,B2C市场中的网络顾客是传统顾客在互联网上的延伸,能否提炼有利于创造或把握网络顾客需求、行为的特征是企业进行网络顾客细分的关键。针对我国B2C市场的发展情况,寻找最有效的网络顾客聚集方法并施以有针对性的经营策略,可以使企业发掘新的网络商机,提高企业综合竞争能力。
Market segmentation from the perspective of customers is the starting point of marketing activities. The online customers in the B2C market are the extension of traditional customers on the Internet. Whether refining can help to create or grasp the needs of online customers is characterized by the fact that enterprises conduct online customer thinning The key points. In view of the development of B2C market in our country, looking for the most effective way for network customers to gather and applying targeted management strategies can enable enterprises to explore new online business opportunities and improve the comprehensive competitiveness of enterprises.