新闻报道要可信,还要可读可亲。可读可亲就涉及到新闻语言的生动性。多少年来,我们都努力将语言的“三性”(准确、鲜明、生动)要求,贯彻到新闻语言中去。随着广播与电视的发展,报纸从内容到形式都面临着新的挑战,其中包括新闻语言方面的挑战。广播以声取胜,电视不光有声音,还有画面,图声并茂。因此报纸上的新闻要吸引读者,除了在广度和深度上努力外,还要在生动性上下功夫。生动性,首先是指事实的生动,其次是表现手法的新颖和多样, News reports to be credible, but also readable dearest. Readability is related to the vividness of the news language. Over the years, we have all tried to implement the “three nature” (accuracy, vividness, vividness) of language in our news language. With the development of radio and television, newspapers face new challenges from content to form, including challenges in the news language. Radio to win the sound, not only the sound of television, there are pictures, illustrated and Mao. Therefore, the newspaper news to attract readers, in addition to the breadth and depth of efforts, but also in the vividness work hard. Vividity, first of all, refers to the vivid fact, followed by the novelty and diversity of performance techniques,