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电信行业为广大群众的生活发生了翻天覆地的变化,同时也给电信行业的有效经营提出更高的要求。分析了市场细分理论,然后阐述了电信市场细分的可行性,并针对市场细分的结果探讨了电信市场的营销策略。
The telecommunications industry has undergone tremendous changes in the lives of the broad masses of the people and at the same time has placed higher demands on the effective operation of the telecommunications industry. Analyzed the market segmentation theory, and then explained the feasibility of the telecom market segmentation, and discussed the marketing strategy of the telecom market according to the result of market segmentation.