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经济“硬实力”与文化“软实力”是一个国家、地区综合实力的重要组成部分。软实力的核心是文化软实力,作为一种精神力量、思想力量和文化力量,企业文化软实力是一种凝聚人心、提升企业竞争力的无形力量和无价资本,也是企业在日益激烈的市场竞争中塑造品牌、开拓市场、实现持续健康发展的重要力量。打造企业文化软实力,是企业实现其经济价值、社会价值增长,迈向科学发展之路的动力源泉。
Economic “Hard Power ” and Culture “Soft Power ” is an important part of the overall strength of a country or region. The core of soft power is the soft power of culture. As a spiritual force, ideological force and cultural force, the soft power of corporate culture is an invisible force and valuable capital that unite people’s hearts and enhance the competitiveness of enterprises. It is also an important task for enterprises in an increasingly fierce market In the competition, it is an important force in shaping the brand, opening up the market and achieving sustained and healthy development. Creating soft power of corporate culture is the source of motivation for enterprises to realize their economic value, social value growth and the road to scientific development.