论文部分内容阅读
舆论导向职能是新闻出版业应当履行的一项重要社会职能。在自媒体时代,由于自媒体平台的冲击,新闻出版业在履行舆论导向职能、坚持正确舆论导向时,面临越来越多的挑战和问题。本文通过分析新闻出版业在舆论导向方面的优势和劣势,探讨自媒体时代新闻出版业坚持正确舆论导向的对策。
The media-oriented function is an important social function that the press and publication industry should perform. In the self-media era, due to the impact of the media platform, the press and publishing industry is facing more and more challenges and problems in fulfilling the media-oriented functions and upholding the correct orientation of public opinion. By analyzing the advantages and disadvantages of news publishing industry in the direction of public opinion, this article explores the countermeasures that the press and publishing industry should adhere to the correct direction of public opinion since the media age.