日前，国内许多地区都有自己的名牌产品、明星企业，它们的健康成长不仅极大地促进了地方经济的发展，而且起到了积极的“马太效应”，为地方政府的宏观政策指导提供了良好的经济背景＿地方政府作为经济运行层面的中心纽带，对于创造名牌、宣传名牌、保护名牌和发展名牌起着特 Recently, many local regions have their own brand-name products and star enterprises. Their healthy growth not only greatly promoted the development of local economy, but also played a positive role in the “Matthew Effect”, providing good guidance for macroeconomic policies by local governments Economic background _ local governments as the economic operation of the central link, for the creation of brand names, brand promotion, brand protection and the development of famous brand played a special