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面对机会与挑战并存、风险与收益同在的经济局面,作为市场主体,企业要想实现企业目标,获得市场竞争的胜利,就必须控制好风险与收益的关系。这就要求企业树立风险意识,提高对风险的识别和评估、防范能力,科学、有效地对企业进行风险管理,加强风险控制,并根据企业的实际情况,采取适当的风险决策,自如应对来自市场经济各方面的风险压力。
In the face of the economic situation that both opportunities and challenges coexist and risk and return are the same, as the main body of the market, enterprises must control the relationship between risk and profit in order to achieve their business goals and win market competition. This requires enterprises to establish awareness of risk, improve risk identification and assessment, prevention capabilities, scientific and effective risk management of enterprises, and strengthen risk control, and according to the actual situation of enterprises, take appropriate risk decision-making, to respond freely from the market Risk pressures in all aspects of the economy.