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最近,在韩国时尚市场上兴起了以时尚产品和合理价格来武装的一股“New Wave”。以乐天百货、新世界百货为代表,时代广场、avenuefrance、AK&等著名购物商城都创下月销售1亿韩元的纪录,给经济疲软的韩国市场注入了新鲜活力。新潮流是由“namu”、“theclige”、“a-round 101”、“zuma”等从街头小店发展而来的第一代东大门品牌拉开序幕的。它们开始涉足流通渠道,其中崭露头角的有“indibrand”、“Nain”
Recently, a wave of “New Wave” arose in the Korean fashion market armed with fashionable products and reasonable prices. Represented by Lotte Department Store and Shinsegae Department Store, Times Square, avenuefrance, AK & and other famous shopping malls all set a monthly sales record of 100 million won, injecting fresh vitality into the sluggish Korean market. The new trend is the debut of the first generation of Dongdaemun brand developed from the street shops, such as “namu”, “theclige”, “a-round 101”, “zuma”. They began to get involved in distribution channels, including budding “indibrand”, “Nain”