“红段子”是指新媒体时代一种通过互联网,在电脑、手机等媒介上传播的内容健康向上的信息,它的文化内涵十分丰富,是主流文化、平民文化、民族文化和新型文化的体现,而且形式上具有体裁灵活多样、语言丰富多彩、交互性的表达方式等特点,是内容与形式的完美统一。研究“红段子”的文化内涵和形式特点,对于弘扬社会主义先进文化具有重要意义。 “Red paragraph ” refers to a new era of media through the Internet, in the computer, mobile phones and other media to spread healthy and upright information, it is very rich in cultural connotation, is the mainstream culture, civilian culture, national culture and new culture , But also has the characteristics of flexible and diverse genres, rich and colorful languages ​​and interactive expressions in form, which is the perfect unity of content and form. Studying the cultural connotation and formal characteristics of the “Red Duan Zi” is of great significance to promoting the advanced culture of socialism.