这是一个大题目。在出版业来说,随着近年中国大陆以及香港和台湾政治、经济、文化、印制技术的变化和发展,探讨出版管理所涉及的层面越来越宽广,从创意、内容、设计、编辑、制作、印制、行销等无所不包。这里只能就目前大家都比较关切的两方面谈谈。一、市场观念与选题确立的关系。二、传统出版物的组稿及编印管理的变化。 This is a big problem. In the field of publishing, with the changes and developments in political, economic, cultural and printing technologies in mainland China as well as Hong Kong and Taiwan in recent years, it has become more and more broadly discussed that publishing management is involved. From the aspects of creativity, content, design, editing, Production, printing, marketing and other all-encompassing. There are only two aspects that we are all more concerned about now. First, the concept of the market and the establishment of the relationship. Second, the traditional publication of the compilation and editing management changes.