论文部分内容阅读
对于今天的中国茶叶企业来说,除了产品之间的竞争,更加是商业模式之间的竞争,创新固然重要,但是选择一条路坚持走下去并做到极致,这并不容易。七彩云南庆沣祥茶业股份有限公司以创立“当代普洱”的高标准与新典范为最终目标,将企业打造成行走在“当代普洱茶之路”上的运营者。田军是七彩云南庆沣祥茶业股份有限公司的领军人,1990年毕业于云南大学新闻系,进入集团工作。一路走来,参与从2006年“七彩云南”成立至今的整个发展历程,十年,他亲自
For today’s Chinese tea companies, in addition to competition among products and more competition among business models, innovation is of course important. However, it is not easy to choose a path to stick to and maximize. As the ultimate goal, Colorful Yunnan Qingyexiang Tea Industry Co., Ltd. aims to establish a high standard and new model of “Contemporary Puerh” and transform the enterprise into an operator walking on the road to contemporary Pu’er Tea. Tian Jun is a leader of Colorful Qingye Tea Co., Ltd. in Yunnan Province. He graduated from the Journalism Department of Yunnan University in 1990 and entered the group work. Along the way, from 2006 to the “colorful Yunnan” since the establishment of the entire development process, ten years, he personally