新技术的应用使电视走向传播的全球化；影视的国际接轨和社会主义市场经济的发展，无不深刻的影响电视运作，影响《世界影视博览》的现在和将来。 一、传播理论视野中的《世界影视博览》 传播学中的“传授双方互动论”认为，受众的主体地位正逐渐得以确立。它对于电视的意义在 The application of new technology has led to the globalization of television. The international standard of film and television and the development of the socialist market economy have profoundly affected the operation of television and have affected the present and future of World Film Expo. First, the theory of “imparting interaction between two parties” in the dissemination of “World Film and TV Expo” in the field of communication theory holds that the dominant position of the audience is gradually being established. What it means for television is