“未来的电视将只有一种形态,就是可以点播、可以回看、可以游戏、可以聊天、可以做各种互动应用的电视产品”。未来电视的产业发展注定将摒弃以往的单向被动接收方式,而采用更加紧密围绕用户体验,以家庭单元为核心主打、量身打造更具个性化、娱乐化,多屏交互、跨平台资源整合的趋势转变。在产业链方面,形成具有高度集约、规模化、系统化、流水式合作方式转变。“看着窗外流淌的海河,张宇霞轻轻地说,这大抵也是未来电视公司对自己的注解。【合纵连横】——构建OTT产业链未来电视公司给人感觉几乎是一夜之间就冒出来的,作为中国网络电视台的子公司,其以内容、品 ”The future of television will be only one form, that is, on-demand, you can look back, you can play, you can chat, you can do a variety of interactive applications, TV products ". The future development of television industry is bound to abandon the past, one-way passive receiver, and adopt more closely around the user experience, with the family unit as the core flagship, tailor-made more personalized, entertainment, multi-screen interaction, cross-platform resource integration The trend of change. In the industrial chain, the formation of a highly intensive, large-scale, systematic, flowing water cooperation changes. Looking out of the window flowing Haihe, Zhang Yuxia gently said, this is probably the future of television companies to their own comments. [Vertical and horizontal] - to build the OTT industry chain The future of television companies gives the impression that almost overnight Pop-up, as a subsidiary of China’s network television, its content, products