当今世界经济发达国家都在锐意地实施质量经营战略,质量经营战略的重点是名牌战略,名牌战略的重点是创名牌产品。创名牌产品是带动规模、提高竞争能力、扩大销量、增加经济效益的有效策略。 国际经济活动现实也证明,所有经济强国和知名企业莫不以名牌产品称雄于国际市场。 Today’s developed countries in the world economy are all committed to implementing quality management strategies. The focus of quality management strategies is brand strategy. The focus of brand strategy is to create brand-name products. Creating a brand-name product is an effective strategy for stimulating scale, increasing competitiveness, expanding sales volume, and increasing economic efficiency. The reality of international economic activity also proves that all economic powers and well-known companies are not dominating the international market with brand-name products.